MarLytics » phone books http://marlytics.com Marketing Apps For Professional Service Firms Tue, 02 Aug 2011 15:58:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Phone Book Rage http://marlytics.com/2009/07/phone-book-rage/?utm_source=rss&utm_medium=rss&utm_campaign=phone-book-rage http://marlytics.com/2009/07/phone-book-rage/#comments Mon, 20 Jul 2009 18:45:41 +0000 Dan Jaffe http://www.danjaffe.com/?p=27 Continue reading →]]> I just got a call from a computer at the Verizon directory asking me to confirm that I received the new phone directory. First of all, talk about invasive and rude. Not only does this company waste resources and energy making a disposable paper book that they then drive to my office, only to make me spend time and energy throwing it into the recycle bin, they have the audacity to have a computer call me to confirm this.

I’m in an office building where the phone book companies often leave a pile of books in the front lobby. Hardly anybody touches them, and then building maintenance has to throw them out.

What a waste of advertiser money and natural resources.

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