Thanks for the comment. What’s the point of planning long-term when you know it’s going to change by necessity as the technology changes. What you call planning or the marketing process I would call goals. Goals are great to have, and by their nature occur in the future.
But goals are not plans.

I agree that the size and decision making infrastructure of many law firms may necessitate a “marketing plan” to sell to the partners, but let’s not confuse the reality of what that really means… a sales document.

I’m very open to the possibility that somebody, somewhere out there has in fact authored a viable and honest long-term law firm marketing plan, I just haven’t seen one. To the contrary, I have a collection of documents from various marketers (some who claim impeccable academic credentials) that are sales documents that tell attorneys what they want to hear, many fabricated from thin air.

I suggest that you take a look at Peter Sims’ book “Little Bets.” That’s what I’m advocating.

Dan

Thank you. I really appreciate that.

We will be posting a launch date, as well as sending beta-test invitations within the next 4 weeks. In the meantime, please feel free to contact me directly (you still have my cell, right?

Dan