Author Archives: Dan Jaffe

Legal Marketing Software Suggestions

We are deep in to the development of our LawLytics platform, and are excited to bring to market a dream system to help lawyers easily manage their law firm’s advertising. While the legal marketing software that we are building is … Continue reading

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Planning is a legal marketing mistake

Over my 12-plus years of law-related online advertising, I’ve come to some startling conclusions about who succeeds in this game. The successful ones, it seems, simply avoid some all-too-common mistakes. This is the first in a series of articles that … Continue reading

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Personal Injury Attorney Marketing, Injury Lawyer Advertising System

When it comes to marketing a personal injury law practice, attorneys and law firm administrators should consider the special circumstances of potential clients. Injured clients are often needy and not in the best position to make the best decisions. For … Continue reading

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For Law Firms, Community Is The New Marketing

For most potential clients, shopping for a lawyer is not an enjoyable process. In most cases, representation and advice is a necessity, and not a welcomed way to part with their money. For Lawyers Community Is The New Marketing Smart … Continue reading

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How many law firms use business consultants?

Several people have asked me this question recently. Having exhausted the search engines, I found that there is no statistical information out there on this topic. My best guess though, is that the answer is “not many and too few.” … Continue reading

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Divorce Attorney Marketing, Family Lawyer Advertising System

There are special considerations when it comes to marketing for divorce lawyers and family law practices. Many potential family law clients don’t have the luxury of asking a friend or a family member for a referral as they explore their … Continue reading

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What lawyers, doctors and accountants can learn from Bob Parsons

In the professional services industries, one misstep by a visible member of your firm can be a marketing and public relations disaster. Why Sorting Is Wrong For Professionals? Pre-school children like to sort things. It helps them order their world, … Continue reading

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Family Law Firm Marketing Strategy Newsletter

We are getting ready to kick-off our monthly newsletter for family lawyers. We will cover topics ranging from the ethical use of social media outlets to talk about divorce law issues to connecting families in need of child custody support … Continue reading

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DUI Attorney Blog Titles 101 – How to name your post to get it noticed

Besides jury selection, what is the most important part of a trial? No matter how strong your evidence, and how compelling your witnesses, if you don’t open well, your jury will sleep through your case. A good opening catches their … Continue reading

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Legal Marketing Strategy

Coming soon.

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